1) Yes I think a partnership with Product (RED) can improve
Gap’s image. I feel that it is a sign
that they are making a commitment to the corporate social responsibility
because they wanted to give 100 % of the sales to the foundation. There seems
to be a lot of critics that say the involvement is just an attempt to
spit-shine the company’s image. I think Gap did a good thing with taking on
this role. It probably made them look really good to most people.
2) The types of technology that have contributed to the
(RED) campaign where things like MySpace, making its own website, and sending
out a ton of e-mails. They mostly used the technology of the computer to really
get this campaign out there especially to the younger generation.
3) I think this has a 50/50 chance to go either way. Some
people can make an argument saying that they have 25 million more than they
had. I would say this is silly and disappointing. I feel the whole 100 million
should be going to the charity not 25% of it. We expect that the charities get
almost all the money being donated but most of the times it not. Yes, I feel
that this campaign can lose supporters as a result.
No comments:
Post a Comment