Bud Light Marketing Promotions

Bud light spends a lot of money on promoting its beer. This weekend I went skiing at Loon Mountain in New Hampshire. The had a Bud Light representative there promoting the beer. The guy was like a dj playing music and giving away free bud light things. They had a music quiz that you had to guess the song and artist. The people who participated in this won a Bud Light glass. He was also throwing around Bud Light koozies. He was also giving away shirts. I won a shirt by shooting a pong ball into a glass that this girl was holding behind her back. You had three shots to make it in and I got it on the last one. You could also of won a shirt by doing 10 pull ups on the wood rafter. The main prize was a pair of Bud Light twin-tip skies. As this was going on they had Bud Light drink special.

How much money do you that alcohol companies send on marketing? Do you this marketing is affective by giving out free stuff?