In response to Sarah Allen's post: Branding

Do you believe that one of these purposes are more significant than another when it comes to branding? If so, why do think so?

I think the facilitate new-product sales is the most significant one. I agree with Sarah that facilitate is having a well-known respected company and brand name is extremely useful when introducing new products. I think that this is the most significant because it is most important to a company that customers want to keep coming back and buying new products from them. This will show them that they have loyal customers which is a very good thing. Companies need good customer support to keep making money. This shows that the company probably has a good brand name and logo if you see customers keep coming back and buying your products.

The New Race in Marketing

The big race in marketing right now is with the next generation of gaming consoles. The competition is between the new PS4 and Xbox 720. They are racing to market their products first to get the most attention. The is important to both companies to try to make the better product and know how to market that. It is a good competition between these two rivals to see who is going to sell more consoles. There is a ton of marketing strategy that goes into this.

In this chapter we talked about branding. I feel branding plays a big roll in selling products. Branding is all about the history of the company and the name that you made of it. Both these companies have good names for themselves and they have logos that are well known.

What console do you like better or what one has better overall features?