In response to Sarah Allen's post: Branding

Do you believe that one of these purposes are more significant than another when it comes to branding? If so, why do think so?

I think the facilitate new-product sales is the most significant one. I agree with Sarah that facilitate is having a well-known respected company and brand name is extremely useful when introducing new products. I think that this is the most significant because it is most important to a company that customers want to keep coming back and buying new products from them. This will show them that they have loyal customers which is a very good thing. Companies need good customer support to keep making money. This shows that the company probably has a good brand name and logo if you see customers keep coming back and buying your products.