This is in response to Will Ferguson's post: Marketing Concept

Q: Would you be willing to pay a little extra to have a more specialized or unique product?


          After reading Will's post we both agreed that more variety is very important in todays market. Having choices is key to customers because they like to have items that are different and can be custom to what they like.  Consumers now a days like to purchase things that come with options that they can choose from. Manufactures can become more successful by mastering the ways of the wants and needs of the customers. 

          I would be willing to pay a little more for a specialized or unique product. I feel that products that are specialized can stand out more than just a ordinary product. It costs more to have something specialized to for personal liking. It is worth more to you because it is something that you can make to what you want. Having a unique custom item stands out and people pay a lot of money to do so. You usually see people specializing their items that are 
their hobbies.

Marketing Concept

I don't think marketing concepts will reach a point of diminishing returns. Consumers love when they can purchase items that are different from one another. It is a way to express yourself and what kind of style you might have. This is why providing more choices are important very important in todays market. You can really never have too many choices. This can satisfy what the customer needs and wants. We see great success in sales with items that have a wide range of options. It is key to provide more customizing items to be a little different than the next persons. People like to have options to choose from.


Do you like variety and options when buying something?