Sunday, February 10, 2013

In response to Melissa Moriwaki's post: Social Media Marketing

I am responding to Melissa Morivaki's Question: Do you think the best kind of social media to use depends on what industry you are in.

       
        I think it depends greatly on the type of social media you will use depending on what type of industry you are in. Most retail stories use e-mails as a type of media to send out their customers deals or specials. They will also send links to their website and to advertise new products that they carry. Most grocery stores send flyers in the mail usually like the Sunday paper. These flyers consist of specials that will be on all week and competitive pricing. 

        Facebook is a popular way to advertise to more of our age group. A good example of this is Cobblestone in Keene, NH. They post something on Facebook everyday. It usually consists of their food special for the day and drink specials for a game or for happy hour. I think this so such a great way to promote their busy to the college kids. Social media is crucial for the companies survival nowadays. In a bad economy companies need to advertise themselves in multiple of ways.

What other companies use Facebook on a daily basis to promote their business?  

Superbowl 2013 Commercials

     Companies pay tons of money to the T.V. network station to have their commercial played during the Superbowl game. They pay these extreme prices because so many people are watching the game. It cost around 3 million dollars for 30 seconds of advertisement. It is estimated that there are about 95 million viewers watching the game in the Unite States. 
     People that watch the Superbowl also watch it for the commercials. People expect to see the most creative commercials. Companies have to put together a good marketing team to meet this expectations of the viewers. I was pretty disappointing this year for the commercials. Most of the commercials really didn't seem that good or that creative. The best commercials were the Doritos one with the goat and the Taco Bell one with the old people going out all night causing trouble. 




Do you think that it is worth these companies paying all this money for a commercial during the Superbowl? What is your opinions on this year's Superbowl commercials?