Pricing strategy is a very important part of a company. The companies come up with these prices with a ton of research to get the right price for a particular product. This part of business is very important to a companies financial being. Companies use things like sale items or a coupon to get you in the door. They figure if you come to the store for a good sale deal or coupon that you are happy and in the mood to keep shopping which might cause you to purchase more things. Maybe they are barely making any money off the sale item but it is a strategy just to get you into the door to hopefully buy something else.
Do you find this happening to you? and do you think this is a successful marketing tacit?
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