In response to Joe Littlewood's post: Nike Shoes

Question: What do you think about Nikes strategy back then?  If you were making the decisions would you have made all those risks and put your company in jeopardy?

I think Nike come up with this awesome strategy back then when they signed Michael Jordan to the sneaker contract. This was probably one of the best moves Nike has ever made. The Michael Jordan brand just took off and is still going strong today. Michael Jordan was an icon in basketball. He is known to be one of the best players of the game. It is smart marketing strategy to name a basketball shoe line after one of the best. He is people's hero and many people want to be as good of a player as he was. They figured they should buy the Air Jordans and maybe they can gain good basketball skills. That is the way that Nike made it sound.

What other sports icon has a big brand? How do they market it?