Do you believe that the initial price of clothing is established with the belief that the clothing will not be sold at that price so that the store may offer discounts to make the customer believe they are getting a better value? Do you believe, as a customer, that you would be getting as good a value or as good a quality product if they started at the lowest discount price?
I do think that clothing company's do mark up the price a little bit. Then that company should have sales on some items offend. I do agree with Colin in saying that the customer believes that they are getting a better value. People feel great when they know they are getting a sale on something. If the item was priced a little cheaper and never on sale I feel that the customers won't feel like they are getting as good of a deal. The industry is all a strategy game with how to make the customer feel like they are getting a good deal to keep them coming back.
What company do you feel that increases the price a little bit but puts their cloths on sale a lot?
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