Friday, April 19, 2013

In response to Colin Raaberg's Post: Clothing Industry

Do you believe that the initial price of clothing is established with the belief that the clothing will not be sold at that price so that the store may offer discounts to make the customer believe they are getting a better value? Do you believe, as a customer, that you would be getting as good a value or as good a quality product if they started at the lowest discount price? 

I do think that clothing company's do mark up the price a little bit. Then that company should have sales on some items offend. I do agree with Colin in saying that the customer believes that they are getting a better value. People feel great when they know they are getting a sale on something. If the item was priced a little cheaper and never on sale I feel that the customers won't feel like they are getting as good of a deal. The industry is all a strategy game with how to make the customer feel like they are getting a good deal to keep them coming back.

What company do you feel that increases the price a little bit but puts their cloths on sale a lot?

Wednesday, April 17, 2013

Promoting

Promotion is a key part of introducing something new. There are a couple different strategies that you can do to promote something. You can have a sale on that product, you can give away samples, and you can advertise that product on tv or radio. The important part of this is pumping up the people and get them to want to try it before it actually is all set to be sold. The first and important step of a products life cycle is the promotion.

What other companies do a good job with promoting?

Saturday, April 13, 2013

In response to Sarah Allen's post: Pricing

Pricing is an important part of a companies future. You have to have a good price that makes money and people don't mind spending a certain amount on it. There are many of steps to making a price for a product. You have to see how much it will cost to make the product. Then a company can make surveys to see how many people would purchase the product. This will help them to predict a good price to the specific product. 

What else can a company do to make a price?


Monadnock Food Co-op

The new Monadnock Food Co-op in keene is awesome. They promote and sell local food. At the co-op they have basically all healthy foods and lots of organic foods. This is important for the community to support the co-op. Co-op are great ideas and it fits perfect in Keene. They also make sandwiches that you can order. They have a bunch of good smoothies and they also make fresh juices that they make on the spot. This is an great place to go get great food. Go check it out.

Saturday, April 6, 2013

In response to Jade Brulotte's post: Companies Success Online

Do you agree, or think that the company will stay successful because they are so strictly online-based?

I agree with Jade that the a company can be successful as a strictly online company or a physical place that you can go to. I agreed with her statement that online shopping now a days is so convenient for people with busy lifestyles to buy stuff. Our society is being more and more busy that we are having less time to do things so I feel that online shopping will keep growing bigger as our lives get busier. For certain things like grocery shopping is easier to do in person or cloths shopping because it is nice to see things in person than a picture on a screen and it is nice to make sure it fits right. It is a hassle  to have to return something that you order online.

What do you think the pros and cons are to buying items online?

Dr. Pepper Snapple Group's

The Dr. Pepper Snapple Group has many promotions for most of their brand names. The most popular ones like Dr. Pepper and Sunkist have pretty big promotion giveaways. This is all apart of their strategy of marketing. I think this strategy is very successful in selling their products. People will drink these products to collect enough caps to get free stuff or enter a chance to win a promotion giveaway. People like to know that they can win something or get something for free. This is a smart way because something about this strategy gets people really excited which gets the customs purchasing more of the product.

Do you think that Dr. Pepper Snapple Group's promotions help the sales of their products and would you be more willing to buy a product that you have a chance to win something?

Friday, March 29, 2013

In response to Colin Raaberg's Post: Zip Codes


A company asking for a zip code is just another tool they use to better understand and target their customer. Do you believe that companies should be allowed to ask for zip codes or do you think it should be considered personal information and why?  


I don't consider zip codes as being personal information because it is just broad location where you live. A zip code is probably information a company can use to see what areas are buying their products. This might help the company out to maybe set up warehouses in that area to cut down shipping costs. I think it way more personal if they asked you for your address because they can sent you mail there and they know exactly where you live. I agree with Colin in that I never considered my zip code to be personal information.

What do you think about zip codes being personal information?